What must you do with marketing materials before using them for Medicare Advantage or Part D plans?

When creating marketing materials for Medicare Advantage or Part D plans, it’s essential to submit those materials for review and approval by the Centers for Medicare & Medicaid Services (CMS) before use. This requirement ensures that all promotional materials comply with federal regulations and guidelines designed to protect beneficiaries and maintain a standard of accuracy and transparency in marketing practices. CMS reviews these materials to confirm that they do not mislead potential enrollees and that they provide necessary information clearly and effectively.

Using materials without prior approval can lead to regulatory violations, potential penalties, and harm to beneficiaries who may receive misleading information. Conducting a focus group or filing materials only with a local office does not meet the required protocols that CMS has established, as they are not mechanisms designed for ensuring compliance with federal regulations regarding Medicare marketing. Therefore, adherence to the CMS review process is a crucial step in ensuring responsible advertising and communication in the Medicare landscape.